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Consumer Agents. De-growth. Generation Beta. These are anything but boring times.
To future-proof yourself, run with our curated consumer trends, insights and innovations platform.
Goodbye, overwhelm. Hello, opportunity ??

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LATEST TREND-DRIVEN INNOVATIONS

A person holds a handwritten sign reading “if you hear something, free something” inside a New York City subway station, with turnstiles and people entering in the background

AGE OF HEALING

19 September 2025

Artist reimagines NYC subway alerts with messages of empathy and ease

Four versions of the same living room shown with different furniture styles using Zillow’s AI Virtual Staging tool: one with green sofas and yellow accents, one with dark leather seating, one with wicker furniture and light décor, and one completely empty

CUSTOMYZED

18 September 2025

Zillow’s staging tool helps potential buyers reimagine homes by restyling them on the fly

A pair of white Nike x Air Afrique Air Max RK61 shoes

CELEBRATION NATION

17 September 2025

Nike’s Air Max RK61 pays homage to Air Afrique and diasporic homecomings

People in a fitness studio practice striking drills on freestanding body opponent bags during a group self-defense workout

FUTURE PROOFED

16 September 2025

Boutique fitness shifts to utility with The Pack’s defense-driven workouts

A yellow and black autonomous food delivery robot moves through Shenzhen Bao’an International Airport, navigating among passengers walking in the terminal

TIME SAVIORS

15 September 2025

At Shenzhen Airport, Meituan’s delivery robots bring meals to passengers waiting at gates

A person holding a smartphone with a nearly empty battery icon on the screen, plugging in a charging cable

EMPATHY ENSURANCE

12 September 2025

When phone batteries drain, Vodafone steps in with free replacements

Three smartphones displaying Ralph Lauren’s Ask Ralph AI style assistant. Screens show a query about styling a Polo Bear sweater, the AI assembling an outfit and a curated look with jeans, a Polo Bear sweater, sneakers and a handbag

AI GENIES

11 September 2025

Ralph Lauren’s new AI stylist, Ask Ralph, delivers custom style advice and curated outfits

Perfume bottles displayed under glass domes on a minimalist stone counter in a misty forest clearing, with sunlight filtering through tall trees

WORTHWISE

10 September 2025

Perfume shop in Swedish forest asks people to pay with their time instead of their kronor

Large billboard on the side of a building in central Wellington, New Zealand, reading “NEW ZEALAND: POPULATION 695 BILLION*. We count on nature so we’re counting it. Always be ‘naturing’.”

SUSTAINABILITY ON DISPLAY

9 September 2025

New Zealand’s 695 billion population count reminds humans they’re in the minority

A modern coffee shop counter with wooden panels and a clean, minimalist design. Behind the counter is a cartoon barista, waving with a friendly expression

CELEBRATION NATION

8 September 2025

From export crop to export culture: Indonesian coffee chain TUKU expands to Amsterdam

Black-and-white portrait of a smiling woman in a hijab, laughing with one hand raised

AI GENIES

5 September 2025

AI-powered portrait studio in Dubai delivers professional photos, without a photographer

Hand holding the KARRI voice-messaging device for children, featuring a purple front with LED display, buttons and a slide-to-talk control, attached to a purple cord

UNPLUGGED

4 September 2025

Pentagram’s redesign of KARRI gives kids a screen-free way to stay connected

Two Heineken beer bottles on a wooden bar table in a crowded bar, with people socializing in the background and additional glasses of beer nearby

SOCIAL FABRICS

3 September 2025

Heineken and Uber disrupt Netflix binges to push viewers from screens to social scenes

A person sitting on the edge of a bathtub applies lotion to their foot with one hand. They are wearing light blue jeans and a white shirt with rolled-up sleeves

BRANDCARE

2 September 2025

Personal care evolves from beauty ritual to everyday health practice

Three sleek white countertop mushroom-growing chambers, each displaying a different variety: lion’s mane on the left, pink oyster in the center and king oyster on the right

MIY

1 September 2025

LYKYN makes indoor mushroom growing as simple as Nespresso for coffee

Three people coloring a large black-and-white mural of detailed city scenes and buildings in Bangkok’s MITR tunnel art project

URBAN HEALING

29 August 2025

A Bangkok tunnel becomes a giant coloring book for the city’s commuters

Five teenage girls stand side by side in a school gymnasium wearing the ASICS Undropped Kit. They are dressed in varying styles of the black sportswear collection, including t-shirts, shorts, leggings and a jacket

(F)EMPOWERMENT

28 August 2025

Can better PE uniforms keep girls in sports? ASICS thinks so

A person pulls a printed strip of paper from a tall red electronic device resembling a kitchen appliance, with a cylindrical cartridge placed next to it on a white surface

AI GENIES

27 August 2025

Kitchen Cosmo blends AI and analog charm to whip up recipes from whatever’s in the fridge

A wooden bench overlooks a marshy landscape with bright yellow wildflowers in the foreground

Ecological Estrangement

25 August 2025

Humanity’s bond with nature has dropped 60% since 1800

STAT

20 August 2025

US drinking hits record low as health worries reshape habits

Overhead view of a bowl of brown rice topped with avocado, sautéed vegetables and pieces of glazed tempeh

BEYOND PROCESSED

14 August 2025

Better Nature’s tempeh traction contrasts with Beyond Meat’s ongoing struggles

A person sits under a rustic stone archway, holding a mug and gazing out at rolling green hills and a winding path

AI WAYPOINTS

11 August 2025

Travelers turn to AI over colleagues for trip planning, with trust levels split by region

A mobile app interface for pet bereavement support, featuring three main sections on a warm reddish-brown background

TRIBEFACTURING

5 August 2025

From grief leave to divorce court, pets are family

A man in a loose gray t-shirt and blue shorts plays soccer with a young girl in a pink dress on a paved path in a tree-filled park

NEW LABOR

28 July 2025

Is AI the real MVP of everyone’s 4-day future?

Two women stand closely together outdoors, smiling and enjoying each other's company

BEHAVI:OUR

22 July 2025

Fluid futures: global LGBTQ+ self-identification rises, but acceptance lags

Two young adults, a man and a woman, are preparing for a move in a bright living room filled with cardboard boxes.

ASSISTED DEVELOPMENT

15 July 2025

Ownership, remixed: 1-in-3 Gen Z would co-buy a home

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What our platform members are saying

HH Global ????

Chief Sustainability Officer

"We're harnessing the power of TrendWatching’s Trend Intelligence Platform, gaining access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

Leading Health Brand ????

Senior Marketing Director

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Mobile Payments Provider ????

UX Researcher

“The trend-driven ideation tools are incredible, exactly what I need to make sense of 2025 trends!”

Pearson ????

Senior Strategist — Consumer & Cultural Insights

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Global QSR Brand ???? ??

Foresight Manager

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Global Advertising Agency ???? ??

Chief Strategy Officer

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"

PLATFORM NEWS ??

GATHERGROUND

NEW | Monthly report series covering a must-know, cross-industry topic.

Issue #5 explores GATHERGROUND, exploring how the spaces people gather in are changing — and not every brand gets an invitation.

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Live Onboardings: Oct - Nov 2025

Announcing new live onboardings, on 10 September, 14 October and 11 November 2025.

Whether you're new to TrendWatching or just want a refresher, these 30-minute live onboardings will give you the key tips and tricks you need to get the most out of our trend intelligence platform.

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AI-powered Ideation Tools

New versions of our AI-powered Ideation Tools are online, helping you to turn trends into action — instantly!

Try out ProductLab, SCENARIOOOH, CampaignCrafter and more.

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Latest AI Innovations Round-Up

Access the latest, smartest AI-powered products, services and experiences from leading B2C brands like Uber, Nordstrom, Air India, Carrefour and many more ?

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New Course on AI x Ideation

Our new, future-focused AI-Driven Innovation course is here to help you turn emerging consumer trends into AI-powered innovation — continuously, proactively and autonomously ??

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Ready to discover your next breakthrough?

If you have any questions, just email Giulia Bolzan, our Business Development Director, and she will get back to you ASAP. Promise.

YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS YOUR 2026 BREAKTHROUGH AWAITS

LATEST TREND-DRIVEN INNOVATIONS

Join 50,000+ empowered members, from the US to Singapore, and from Brazil to Germany

CHOOSE YOUR PLAN

Seeker

Free

Pioneer

USD 29 per month

Enterprise

Price on request

VIEW ALL 10+ PLATFORM FEATURES

What our platform members are saying

"We're harnessing the power of TrendWatching’s Trend Intelligence Platform, gaining access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

“The trend-driven ideation tools are incredible, exactly what I need to make sense of 2025 trends!”

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"

PLATFORM NEWS ??

GATHERGROUND

Live Onboardings: Oct - Nov 2025

AI-powered Ideation Tools

Latest AI Innovations Round-Up

New Course on AI x Ideation

Ready to discover your next breakthrough?